Nothing Beats Beef
A tourism ad … about steak
Integrated Advertising Campaign / Social Media / Radio Advertising / Online Content
Uniting the nation as we declared our love of steak
Every Australian knows (and low-key loathes) the trope, ‘Throw another shrimp on the barbie’.
Stone the crows! We don’t even call it ‘shrimp’!
We urged every Australia to sign a petition to right the wrongs of history - to replace the crustacean abomination with, ‘Throw another STEAK on the barbie’.
Our campaign turned passive consumers into passionate advocates, and the results were delicious. Over 50,000 people signed the petition, sales increased by 4.9% and the campaign was viewed in 124 countries around the world.
Sound good? Say ‘Allo’ below