Bringing a motivational speaker’s vision to life.
Brand Strategy / Visual Identity / Copywriting / One Pager
Karen McCarthy
Creating a visual identity for a woman who cannot see.
Former barrister Karen McCarthy lost her vision, and nearly her life during surgery to remove a brain tumor. Creating a visual brand for a person with minimal vision meant getting especially creative with how we worked. From conducting a brand ‘audit’ of her wardrobe to creating high-contrast presentations - our unconventional approach paid off.
Sound good? Say ‘Allo’ below