MLA Lamb
Raising tomorrow’s lamb lovers
Campaign Creative / TV Ads / Online Content / App Concept / PR
A pun-riddled, vegan-shaming campaign starring Sam Kekovich, Australia’s ‘Lambassador’.
The 'Don't be unAustralian - eat Lamb on Australia Day' campaign featuring Aussie footy legend Sam Kekovich was in its 10th year, much loved and eagerly anticipated, but getting tired.
Rife with controversy from negative media, it was time for Sam to pass the baton, so we created a campaign calling on parents to step up and do the work of educating the next generation in Australia’s lamb treasured traditions.
We happily acknowledge that this project was created in collaboration with mates at other agencies, but our DNA is in every pixel.
Sound good? Say ‘Allo’ below